GRAFIXD | Self Promo
This project was developed in an artistic collaboration between Zoltán Riba and me. We wanted to see if we could create an exciting three-dimensional interpretation of the Grafixd logo which also communicates graphic design and creativity. The concept of pencil embraces all associations and references we were looking for, so we decided pencils would be a perfect starting point.
Our aim was to reinterpret the way we usually use this tool. We took some coloured pencils and ruined them so next we could rebuild them in a different way. We used the glueing–slicing–cutting technique to create what you can see below. We absolutely loved working through every single phase of this project, and we hope you'll find the results just as engaging and enjoyable.
CONCEPT
Hilka Riba & Zoltán Riba
Hilka Riba & Zoltán Riba
ART DIRECTION
Hilka Riba
Hilka Riba
PRODUCTION
Zoltán Riba
Zoltán Riba
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PHOTOGRAPHY
PROCESS PHOTOS & VIDEO
Hilka Riba
PROCESS PHOTOS
THE MAKING OF
