LOGO AND IDENTITY DESIGN
ArtMode is a London based online business promoting local artists and selling their work online.
ArtMode aims to give selected artists the opportunity to gain more visibility and
higher exposure by giving them the best space and services for showcasing their work.
The identity is built around slightly offset letters with different colourings.
The offset is obvious when the logo is highly magnified, but at smaller sizes
the logo seems to consist of one single colour, while still having a colourful feel about it.
Altogether six different logo mutations were created.