A Brand That’s Paws-itively Passionate
Pawstruck is a passionate pack of dog lovers delivering natural, limited-ingredient treats that make tails wag. Because let’s be real—dog food labels shouldn’t require a Ph.D.; good food should be simple and delicious.
A Rebrand Worth Barking About
Pawstruck thrives on fun, but its branding wasn’t making a lasting paw print—so a refresh was long overdue! We kicked things off with a logo rework, seamlessly blending “paw” and “struck” into a fetching mark. A custom wordmark rounded it out, as unique and inviting as a pup begging for belly rubs.
Playful Design with Personality
A fun, seamless pattern and two custom fonts—PS_Murky and PS_Cali—bring Pawstruck’s quirky charm to life. With bold graphics and hand-drawn lettering, every detail adds personality, ensuring that Pawstruck always speaks in its own unique voice.
A Website Worth Wagging About
We gave the Pawstruck website a pupgrade to make sure pup parents could easily fetch all the info they need. With a sleek new look and smarter navigation, finding the perfect treat is now as easy as a game of sit and stay!
Packaging That’s a Real Treat
Custom, hand-drawn icons and color-coded packaging make Pawstruck both fun and functional. These whimsical illustrations add charm, while protein-based color coding helps pet parents pick the perfect treat in a glance.
Dogs from coast to coast are drooling over the new packaging. Proof that when it comes to great design, the results are fur real!
Pawstruck Was on a Roll
This time, straight into the dog food aisle. With the launch of Air Dried Premium dog food, pups everywhere got a taste of something truly drool-worthy.
Spreading the Woof
With our tail-wagging products ready to hit bowls everywhere, it was time to get the word out. So, we rolled out some paw-sitively irresistible promotions—because great deals are just as drool-worthy as the treats themselves!
Marketplace Makeover 🛒
Pawstruck didn’t just stop at packaging and a fresh website—we gave our marketplace presence a snazzy new look, too! From Amazon to beyond, our updated storefront makes shopping a breeze, so pet parents can find their pup’s next favorite treat faster than a dog zooming for dinner. 🍖
Furshion Forward Merch
We couldn’t let the dogs have all the fun! For pups and their proud humans, we designed merch that’s as stylish as it is practical—because looking good should be a walk in the park. 🐾
That’s a Wrap (and a Wag!)
From tasty treats to tail-wagging design, this rebrand gave Pawstruck a whole new leash on life. 🐶
This project simply wouldn’t exist without the Pawstruck Team, and especially:
Kyle Goguen, Founder of Pawstruck
Jennifer Fish, Director of OmniChannel Experience
A huge thank you to our amazing customers and affiliate partners for sharing the pawsome photos!
Date: 2023-2025
