CO-DESIGNER:  Robert Arki
COPY: Sandra Pugliese

Over the years Client had developed a range of successful organic tea products and accessories that had all been launched at different times. While the different packs seemed to be doing the job, there was no visual connection between the products, there was no common design language.
The task was to create a coherent brand identity (while keeping the original characteristics of the products), and to redesign each pack to fit the new system.

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